Our design starts with End-users
We break away from thinking like conventional designers, marketers, and thinkers. Hence for us, it starts with the end users. We put ourselves in the user’s shoes to understand what ‘experiences’ is really like. The creative side of us then has a solid platform to define color, messaging, iconography, layout, and engaging interactions that reflects our understanding.
Meaningful messaging that connects instantly
We don’t go overboard with the content or design elements. Rather we design and with great attention when it comes to building a narrative for a website. Be it an enterprise website or a playful learning one, we write meaningful stories for every audience establishing a deeper connection that accelerates growth - resulting in a UX that is user-centric, exactly what users want.
Our 6 design principles we follow
Our experience have helped us find out what works and what not when it comes to design. Clients have the advantage to visualize their product right in the first place. Here's what we follow to create pixel-perfect results.
We Reduce choices for your visitors
The Hick–Hyman law says more choices you give to your user, lesser will be the chances for him to make a decision. By keeping the visual design elements lesser, we increase the chances of user action on your website.
We keep plenty of white space around your content
Keeping enough white space is needed to consume the workmanship we craft. We believe in retaining the needed white space, keeping content, the king it is.
CTAs? We put them on core visuals
A design - mobile-first or responsive design is of no worth if it doesn’t convert. We understand that and hence intelligently place powerful Call to Actions a.k.a. CTA that help the user take actions relevant to your business goals.
We use colour and contrast to your advantage
We apply the rule of Neuromarketing to select the perfect color for your product. We follow the proven color psychologies to implement the colors that leave a positive impact and helps the user to take the desired action.
Reinforce use of specific action with familiarity
If there is a brand face, we recommended to use it in the design. As it is important to increase familiarity and empathy. People connect and understand the concept. So it’s better to incorporate faces in your pages.
We Enforce consisting branding throughout your website
In our process, we keep the branding color, essence, and faces, consistent throughout the website. This makes the first impression long lasting, making the user experience memorable.