Our Human-Centered UX UI Design Process
When brands are fighting for the user’s screen space, we take a creative approach to stand out. Our UX UI design solution is planned to solve the user problem. We categorize it in three major segments - ideation, inspiration, and execution. Unified Infotech’s main tenet is to understand the user behavior and putting ourselves in the end-user situation to manifest all these categories. The result - an unconventional UI and UX design solution that is embraced by end-users.
Our work process
Our comprehensive UI/UX design strategy ensures a perfectly crafted UI/UX for your business.
Whether creating a new product from scratch or revamping current experience, we work as a UX UI consultant to have a collaborative approach involving key stakeholders to get everybody’s knowledge and understanding of the project. This brings alignment in terms of end-user persona and business needs.
Defining User Persona
To understand your requirements better, we create detailed user personas to define your audiences. We believe it is a crucial responsibility as a leading UX UI design agency. Then, we devise the outcome to do further qualitative and quantitative research and analytics.
The benefits of doing empathy mapping are manifold. We believe it removes bias from our designs and aligns the team on a single, shared understanding of the user’s empathy like what they head, see, do, or listen. We then discover weaknesses in our research, uncovers user needs that the user themselves may not even be aware of, understand what drives users’ behaviors which finally guide us towards what user is feeling or thinking.
Analyzing Competitor Landscape
It’s important to identify with whom you are competing. This helps in defining both offensive and defensive strategic context to identify opportunities and threats. The way we do it- identify potential competitors and their target customers, specify key matrices or competencies and assign each one a score. Then rate each of them on the identified matrices and plan on what we need to do and what not in the UX UI product design planning.
Mind Mapping and Card Sorting
This is the step where we involve product owners, developers, managers and finally, designers to throw every data we’ve collected on the wall. We then group each of them on sticky notes/cards. The sorted map should have similar and related components of an application in chunks giving us a base to form a menu structure from a high-level view. The Result? A seamless UX that is approved by everyone. No wonder why we call ourselves masters in user experience design.
Information Architecture helps us in creating a plan that prevents findability and usability disasters - leading to costly redesigns. This is why incorporate Information Architecture a.k.a. IA is a huge part of our UX UI design services. It helps us to focus on organizing, structuring, and effectively labeling content so that users find information and complete intended tasks.
Low Fidelity Sketches
Once the Information Architecture is detailed out, we have a fair understanding of how to compose a screen. We start to create fast and cheap on-paper prototypes incorporating navigation, content, and action for each user requirement. This activity helps us in getting early feedback from our stakeholders, rectifying mistakes, and iterating to reduce rework at later stages.
High Fidelity Wireframing
We further transform the paper prototypes into high fidelity wireframes. This helps in detailing out the screens in its exact shape and style. Alongside, we build a click-through prototype to define the flow that becomes the sole reference for our visual design experts. This is an integral step of our web design service to manifest the possible outcome.