Strategic and Beautiful Packaging Design
At KvisionEx we focus on Growth-oriented packaging design. This requires a process built on brand immersion and competitor research to identify unique opportunities in the marketplace. Our solutions aren’t just stylish or safe: we’ll offer a range of concepts that push creative boundaries.
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Packaging development can involve in-store research, interviews with relevant personas, available data analysis, and third-party consumer research testing groups.
A brand rich with a strategic foundation is set up for success. Regardless of whether you’re a well established existing brand or ready to make your vision a reality, we pride ourselves in strategic workshops that will help you hone or develop your mission, vision, and brand voice.
FORMAT DESIGN & PROTOTYPING
Perhaps you have a vision for something more unique than a stock packaging format, or your product itself is unique enough to merit a format that doesn’t yet exist. We’re equally adept at both.
Our work process
Our comprehensive Package design strategy ensures a perfectly crafted Package for your business.
This process begins with a design brief that will inform the early planning stages, usually detailing project objectives and goals. This is the first step, but keep in mind that the brief will need to be supplemented with multiple phases of primary and secondary research. Each of these research steps helps you understand where the opportunities are for your visual design choices, brand positioning, and key differentiators.
With your master plan in hand, it’s time to look at your copy. This step is all about collecting, approving, and applying the written details of your packaging: Product name, Claims and key messaging, Instructions / Usage, Contact information, Barcodes, Legal info & NLEA,
It’s important to double-check the placement, sizing, and most importantly, the dielines, of every design element for every SKU in your printing project. Dielines will map out the scale of each element, the cut lines, eyemarks, color mapping points, and any other elements to be fit into the design, so it’s of utmost importance that you map out these guidelines correctly.
The artwork is set, and the stakeholders are on board. Now, it’s time to prepare your design for final printing. Prepress is a highly technical process that involves the reprocessing and preparation of a design. This step is crucial to ensure that everything is set up correctly and that your image will look as good in real life as it does on the computer screen.
Hardcopy Color Proof
Once the proof is made, use a color reference chart to make sure the colors are exact. If the shade is off by even the slightest amount, it could affect your entire branding campaign. After all, studies have shown that 90% of snap decisions are made based on color alone, so make sure it’s right! The colors that come out on the proof are guaranteed to be the same as the colors on the full press.
Printing and Press
When the press plates are complete, it’s time to schedule the production run. This will be the final signoff for the full commercial print run. Make absolutely certain that everything is correct before signing off. There’s no turning back after this.